That strategy is new, and it's potentially disruptive - so much so that the porn industry sued ICM back in November. The company essentially wants to create a separate internet for porn, a place where users can browse safely and discreetly, and all sites will operate according to ICM's rules. ![]() porn, which will presumably be listed in Search.xxx if granted. ![]() xxx since the domain debuted in December. "We're not looking at world domination with this."īut ICM's approach to Search.xxx is consistent with the strategy it's pursued around. "It's an alternative," said Stuart Lawley, CEO of Florida-based ICM Registry, the company that administers. But it is the first search engine to exclusively search. Search.xxx isn't the first porn-only search engine, nor is it the first to use a minimalist aesthetic. But it's actually part of something greater: the effort to build a self-sustaining internet for porn. xxx sites while countering attempts by mainstream search engines to de-emphasize porn in search results. The search engine is ostensibly an effort to promote the new X-rated ecosystem of. xxx domain just launched a porn-only search engine, Search.xxx, after a year of development.
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